Plant-based ingredients in Hardero

Saw palmetto berries have been used in men's wellness routines for generations, particularly in cultures where plant-based approaches to pelvic health support were central to daily life. The extract is obtained from the ripe berries of the Serenoa repens palm, native to the southeastern United States.

Hardero includes 320 mg of standardised saw palmetto extract per daily serving, consistent with the amount used in published men's wellness research. It is classified as a botanical ingredient and is traditionally used as part of daily routines aimed at supporting men's pelvic comfort and urinary tract wellness.

Traditionally used as part of men's daily wellness routines. Not a medicine.

Lycopene is the red carotenoid pigment found abundantly in tomatoes, watermelon and pink grapefruit. It is one of the most researched carotenoids in the context of men's nutritional health, and is traditionally included in men's wellness diets across the Mediterranean region.

As an antioxidant carotenoid, lycopene is frequently cited alongside selenium and vitamin E in the context of cellular protection. Its inclusion in Hardero reflects its traditional role in men's health nutrition rather than any specific therapeutic claim.

Natural carotenoid traditionally included in men's wellness nutrition. Food supplement - not a medicine.

Zinc is an essential trace mineral involved in over 300 enzymatic reactions in the human body. It plays a well-documented role in immune function, protein synthesis and hormonal balance. Zinc is obtained through diet from foods such as red meat, shellfish, legumes and seeds, but dietary intake can be inconsistent, particularly as men age.

EFSA-approved claims: Zinc contributes to normal immune function. Zinc contributes to the maintenance of normal testosterone levels in the blood. Zinc contributes to normal DNA synthesis.

Selenium is a trace mineral essential for normal thyroid hormone metabolism and antioxidant defence. New Zealand soils are notably low in selenium, which can make dietary intake inadequate for many New Zealanders without supplementation or selenium-enriched foods.

EFSA-approved claims: Selenium contributes to normal thyroid function. Selenium contributes to the protection of cells from oxidative stress. Selenium contributes to normal immune function.

Vitamin E is a fat-soluble antioxidant vitamin found naturally in nuts, seeds and vegetable oils. It plays a key role in protecting cell membranes from oxidative damage, working alongside selenium and other antioxidants. It is particularly relevant in the context of men's health due to its cellular protective role.

EFSA-approved claim: Vitamin E contributes to the protection of cells from oxidative stress.

Vitamin B6 is a water-soluble B vitamin involved in amino acid metabolism, neurotransmitter synthesis and energy production pathways. It is well recognised for its role in reducing fatigue and supporting everyday mental and physical energy - particularly relevant for men who want to stay active after 50.

EFSA-approved claims: Vitamin B6 contributes to normal energy-yielding metabolism. Vitamin B6 contributes to the reduction of tiredness and fatigue. Vitamin B6 contributes to normal psychological function.